M O D E M E D I A

Mode Media

OUR PORTFOLIO

You have set your marketing objectives, now let us help you achieve them as we have done for some of our clients!​

Let's get started!

Every marketing campaign has an objective/set of objectives that the brand seeks to achieve, these campaigns are typically deployed via various channels either online or offline. In this portfolio, we will be showing you some objectives we have helped some of our clients to achieve in the not too distant past.

1
Brand awareness and reach objective​
2
Impressions objective​
3
Traffic objective
4
Content Engagement objective​
5
Page Growth objective​
6
Lead Generation objective​

Reach & Impressions Objective

Every marketing campaign has an objective/set of objectives that the brand seeks to achieve, these campaigns are typically deployed via various channels either online or offline. In this portfolio, we will be showing you some objectives we have helped some of our clients to achieve in the not too distant past.

1
Content Marketing
We came up with a new content strategy to boost brand's reach.
2
Social Media Advertising
Using sponsored ads, we grew the brand's reach exponentially
3
Online Webinar
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Results

1
New contents uploaded every other day
2
1.35+ million content impressions​​
3
1.2+ million people reached​​
4
1.2+ million people reached​​

Note: these results are based on client’s allocated media budget

Traffic Objective

This brand was new to the Nigerian market and needed to drive traffic to its website. As a content platform, numbers was the brand’s major focus and we were tasked to deliver those numbers in volumes! This project was for a year , we therefore explored different mediums but here are 3

1
Social Media Advertising
Articles published on the website was shared on social media and promoted.
2
Search Engine Optimization
Keyword research, backlinks building, on-site and off-site optimization activities.
3
Influencer Marketing
We identified influencers whose values aligned with the brand & managed their communications to drive traffic to the brand's website.

Results

1
Average of 2.0 million monthly website visits
2
400,000+ Social media followings
3
Articles appearing on pages 1 - 3 of search results.

Note: that these results are based on client’s allocated media budget

Content Engagement & Page Growth Objective

If your content is superb, then attracting new followers is easy right? Let’s dig into this objective. The duration for this campaign was 1 quarter which is a 3 month time period.

1
Contest & Giveaways
Our content was directed towards increasing engagement and also rewarding the engagement.
2
3rd Party Platforms
We engaged some bloggers with similar audiences to the brand to amplify the brand's conten
3
Video Series
we shot a 3-episode video series that aimed at positioning the brand as a thought leader in its industry.

Results

1
17,000+ engaged audience
2
Average of 150+ followers monthly
3
30,000+ video views as at end of quarter

Note: that these results are based on client’s allocated media budget

Lead Generation Objective

Generating leads is never a walk in the park, especially for products with a unique audience but with team mode, delivering is our forte! The first phase of the project spanned 3 months and here are the mediums we engaged:

1
Customer Journey Mapping
We defined this to optimize the sales funnel and convert more leads.
2
Lead Generation Campaign
We then ran ads to drive traffic through the sales funnel
3
Digital PR
We managed media publications on The Guardian and Vanguard that attracted a premium audience.

Results

1
Newspaper readership of over 240,000+ daily copies
2
64 leads generated
3
₦15,000,000+ worth of leads generated.​

Note: that these results are based on client’s allocated media budget

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

- Peter Drucker

Thank You